Nail Your Target Market
Why targeting 'everyone' is costing you money
Define your target market and connect with businesses that will make you more money with less hassle.
This online course is designed to give you a clear understanding of why marketing your business to ‘everybody’ limits your success.
Hello Dream Client
How many clients are you working with that don’t pay you what you deserve and make owning your business exhausting? How would it feel if you could work with clients that you liked and were happy to pay you what you deserve? Nailing your target market will allow you to effortlessly attract and work with clients that enhance your business.
You’re never going to stare blankly again when someone asks you “what’s your target market”. You’ll be given the knowledge and skills to identify, research and nail your target market, understand all that marketing mumbo jumbo and learn how to connect with the client that today I only a dream.
In this course, you will:
I’ve owned 5 businesses, starting in my early twenties and know how important clearly identifying a target market can be. As Executive Director of BNI in Melbourne, I train hundreds of people each year and the one predictor of success I consistently observe is business owners who know who they want to do business with are always the most successful. I understand that it can sometimes feel overwhelming to narrow your focus to one target market, but through experience I know that this will greatly increase every business owners potential for success.
Braith Bamkin
In this online course I will show you why nailing your target market is vital for your businesses success.
Cancellations and Refunds
Course Promo Video
Meet Your Trainer
Introduce Yourselves!
Do I really need a Target Market?
What problem do you solve?
B2B v B2C
Why are you uniquely placed to solve this problem?
What expertise does your company have?
Getting Clear on your Service offering
Make a wish list
What kind of customers do you get on with?
Look at your existing customer base
Check out your competitors
Evaluate
What is a Customer Avatar
Demographics
Psychographics
Researching your Avatar
Your perfect customer avatar
Is more than one Avatar OK?
Avatar Worksheet
Testing and refining
Survey
What are you going to ask?
Test and Re-test
Summary
Braith Bamkin
Enrol now